2023
Solenne Hotels
An identity for three small hotels on the Mediterranean that would rather you didn’t notice the identity.
Client
Solenne Hotel Group
Role
Identity, wayfinding, art direction
Year
2023
Discipline
Brand Identity
Key colour
The brief
Solenne owns three converted townhouses: one in Cádiz, one in Hydra and one in Menton. Each has twelve rooms or fewer. The owners wanted a family resemblance, not a chain.
What we made
A quiet system built from the buildings themselves: room numbers cast in the local stone, a typeface drawn from the ironwork of the Cádiz house, and a palette mixed from the paint on each front door. The logo appears exactly twice per property.
Direct bookings are now 70% of revenue, up from 35%.
